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May 2018

Our productivity depends on innovation, and innovation is driven by intense curiosity – the quest to find out: “Is there a way to do this better, cheaper or faster?” This type of question prompted Elon Musk to found SpaceX, Larry Page and Sergey Brin to start Google, Jeff Bezos to create Amazon, and Michael Dell to start Dell. Asking “Why” prompted Sean Moore to invent the Crescent Rod, a curved shower curtain rod; and four Harvard students to invent Soccket – a soccer ball that generates electrical power for underprivileged families through kinetic energy. In her book “The Power of Why” business journalist Amanda Lang reveals how asking “Why?” can fuel innovation and promote a spirit of inquiry in your workplace. She offers valuable insights and excellent case histories. Her findings have helped executives and people from all sorts of life to be innovative and productive. Read more →